- The XX edition of Exposanità, International Health Care Exhibition, will take place in Bologna, Italy, from 18th to 21st May 2015.

The figures of last edition confirmed the role of Exposanità as international exhibition. A fact evidenced by the growing number of foreign visitors and exhibitors who chose to attend the event.

With 29,215 visitors and 713 exhibitors in the last edition, Exposanità is Italy’s unique exhibition and Europe’s second largest event dedicated to health care and assistance, a must-attend appointment for international manufacturers willing to enter or strengthen their presence in the Italian market.

Being the main health care exhibition in the Mediterranean area, Exposanità also represents a handy getaway for reaching Eastern European countries and for those belonging to Northern Africa and Middle East, where the demand for health care is supposed to grow more and more.

Italian health care market saw a growth in expenditures of 28% in the last 9 years and represents one of the most appealing markets in Europe. The supply system presents a variety of players involved and Exposanità is the best place to meet them all: public health care managers (33%), medical professionals (10%), non medical professionals (27%) and international distributors (20%). According to the customer satisfaction survey carried out in 2014, 96% of them were satisfied with their visit and 85% of them will come back in 2016.

The exhibiting area at Exposanità has two main focuses: Hospital, on hospital products and technologies and Horus, on handicap and rehabilitation devices. The upcoming edition will host a large number of special events to enhance the visitor experience. In the area dedicated to hospital, a latest generation operating room for cardiac surgery and neurology with adjoining sterilization center will be set up and wide importance will be given to the topic of hospital buildings. In the halls dedicated to disability, visitors with special needs will try Paralympic sports, test accessible vehicles, find solutions for accessible tourism and participate in a platform for job integration. Teachers and therapists will find new ideas to teach disabled children in the new “Playground for all”.

Leading international manufacturers have already confirmed their participation at 2016 edition. Austria, Finland, Spain and Turkey will take part with their national pavilions and other countries are now applying. To enlarge the number of international exhibitors, all of them (even those who take part individually) will be granted special economic conditions to participate, discounted hotel rates and B2B meetings with selected Italian buyers.

As in the past editions, commercial delegations of wholesalers, distributors, importers, agents and general contractors coming from Brazil, Turkey and India will attend the exhibition to get in contact with the best manufacturers. Exhibitors interested in exporting their products outside Europe will book for free their 1-2-1 meetings with delegates, in order to present their products and possibly establish new partnerships. In the last edition, 70 exhibitors met 52 buyers in over 200 B2B meetings, and more than 40 new agreements were signed.

Apart from these international delegations organized with the major economic chambers, consulates and private bodies supporting international exchanges, all international visitors are welcomed to Exposanità. They will be offered free admission to the exhibition and to the international welcome lounge, discounted hotel rates and workshops to get to know the Italian health care market.



For further information about exhibiting or visiting, please contact Mrs Isabella Baricchi - isabella.baricchi@senaf.it




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