- Taiwan Excellence Pavillion Successfully Debuts at the Medical Fair Asia 2022, Aims to Boost Partnerships in ASEAN Region

Singapore, 02 September 2022 | Over three days, the Taiwan Excellence Pavilion displayed a range of Taiwan Excellence Award-winning surgical devices, medical and dental navigation solutions, Point-Of-Care Technology and decentralized medicine and mobility scooters that were brought to Medical Fair Asia 2022 by 10 of the country’s prominent innovators. 

This marked Taiwan’s inaugural participation at Southeast Asia’s leading trade exhibition for the medical and health care industry, which has opened up avenues for the market to reach out to not only their trading and medical technology partners in the region but also to fulfil their goal of assisting more people to lead longer, more meaningful and healthier lives with innovative technology. 

Renowned Taiwanese companies such as BENQ, Insight Medical Solutions, EPED Inc, Winnoz Technology and iXensor came together to lead the products showcase. Located in the centre of the exhibition hall under a large overhang brightly displaying the Taiwan Excellence name, the Taiwan Excellence Pavilion was hard to miss with its bustling atmosphere and range of interactive products. 

Emmanuel Lespron, Regional Manager of EPED Inc., said, “After COVID, I think all of us exporters have very high expectations while going back to the “new normal”. We are very lucky to have the support of Taiwan Excellence while restarting the trade shows, providing us with this platform to connect with our target customers and expand into new regions. We believe that Medical Fair Asia is a must for us due to the proximity of the SEA countries to Taiwan, and definitely one of the most important fairs we shall never be absent from.”

Gustavo Kao, Director of Wellell Inc., Asia Pacific Department, added, “Participating in this year’s Medical Fair Asia has been a wonderful experience. Our products have garnered the interest of buyers of Southeast Asia, Australia, India and the Middle East, and it’s beyond what we expected. We also caught the eye of several distributors, doctors and even nurses who came by to enquire about our Optima Prone, which was designed to make the work of caregivers more efficient. Getting to put ourselves out there through the Taiwan Excellence Pavilion has definitely made our efforts to reach our desired audience fruitful, and we are already looking forward to bringing more of our innovations to the next Medical Fair Asia.” 

Alongside these brands, Ms Wu Yi Ling, Director of Taiwan Trade Center Singapore, added that while their success stories have played a vital role in sealing Taiwan’s name as a global innovation leader in the MedTech field, Medical Fair Asia is beneficial as a platform to showcase their advanced capabilities in biotech and pharmaceuticals to the region. 

“Through this medical fair, our goal was to ensure that all our exhibitors form a deeper connection with the ASEAN market, and we are happy to share that the outcome has been better than expected. Our exhibitors have also expressed that they would like to participate in the subsequent Medical Fairs under the Taiwan Excellence Pavillion, and we are looking forward to introducing more of the best of Taiwan’s MedTech to the larger industry and expanding to other regions as well.” 

According to the Singapore Economic Development Board, it is foreseeable that the Asia Medical Technology market will overtake the EU as the second largest market globally. With Singapore strategically placed, MedTech companies are able to tap into regional resources with the country’s high-value MedTech manufacturing base, innovative R&D ecosystem and hub for new business model innovation. This makes it a favourable platform to propel Taiwanese innovators into the international MedTech market. 

The exhibition will have a week-long digital extension till 09 September. More information about the products displayed at the Taiwan Excellence Pavilion can be found here

About Taiwan Excellence Awards 
The Taiwan Excellence Awards were established by the Ministry of Economic Affairs in 1993. Every year, eligible candidates are subjected to a rigorous and stringent selection system that covers four major aspects of “R&D”, “Design”, “Quality” and “Marketing” to identify outstanding products that offer “Innovative Value” while satisfying the key criterion of being “made in Taiwan”. Products that have been selected for the Taiwan Excellence Awards would serve as examples of the domestic industries and be promoted by the government in the international market in an effort to shape the creative image of Taiwanese businesses. 

The organizers of Taiwan Excellence 
● The Bureau of Foreign Trade (BOFT), which was established by the Ministry of Economic Affairs (MOEA) on January 1, 1969, is responsible for formulating Taiwan's international trade policies, promoting trade, and managing trade-related activities.

Taiwan External Trade Development Council (TAITRA) 
Founded in 1970, TAITRA is Taiwan's foremost non-profit trade promoting organization. Sponsored by the government and industry organizations, TAITRA assists enterprises to expand their global reach. Together with Taipei World Trade Center (TWTC) and Taiwan Trade Center (TTC), TAITRA has formed a global network dedicated to promoting world trade.



Taiwan External Trade Development Council

Chris Lee

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